President, Bryant Research, LLC
Ms. Bryant leverages over 15 years of marketing and public relations experience in client work that includes brand positioning, customer value determination, new market development, marketing strategies as well as mock jury work. As the former senior executive in charge of market research for a public relations firm, her expertise includes business-to-business as well as community and media relations-related research employing a custom blend of quantitative and qualitative methods.
Client work includes work for Rohm and Haas, Department of Defense, Radio Systems Corporation, University of Tennessee, North Carolina State University, Pellissippi State Community Technical College, Knox County Government, Physician's Medical Enterprises, Pepsi-Cola, ORNL Federal Credit Union, Erlanger Medical Center, Hasbro, Baptist Health System of East Tennessee, Frito-Lay, Miller Brewing, Philips Consumer Electronics, Rubbermaid Office Products, BI-LO, Jones-Day et al (Washington DC Office) and Home and Garden Television (HGTV).
Ms. Bryant work has been recognized by both ADDY (Advertising) and PRSA (Public Relations Society of America) awards. Most recently her work received the 2005 PRSA award for the Best in Maryland Research/Evaluation for the NECDF Employee Survey, and she was recognized by the Tennessee Center for Performance Excellence in 2004 (Baldrige Award training center) for her Customer Value Determination work in the healthcare sector. She developed a preferred vendor relationship with the MBA program at the University of Tennessee for qualitative research and was one of the first private-sector researchers to apply the customer value determination techniques developed at the University. An advanced RIVA-trained moderator with over 15 years experience, Rebecca holds a BA in Psychology and an MBA from the University of Tennessee, where she holds lecturer status in the College of Business.
Bryant Research, LLC